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Tom Seest

February 17, 2024

Is Whats Your Game a Good Choice for a Game Publisher?

Game Development | 0 comments


A Publisher’s Guide to Deciding If ‘What’s Your Game’ Is Right for You

By Tom Seest

Is Whats Your Game a Good Choice for a Game Publisher?

At HowDoYouGame, we help people learn everything about games by collating information and news about games.

Publishing your game can be both an exciting and time-consuming endeavor. Publishers receive many submissions every day, which means that they may decide not to accept your game for various reasons.
They may not see a market for it, already have something similar on their schedule, or simply be looking for new concepts.

Is Whats Your Game a Good Choice for a Game Publisher?

Is Whats Your Game a Good Choice for a Game Publisher?

What Does It Take to Get Your Game Published by What’s Your Game?

Publishing your game can be both thrilling and arduous work, so the first step should be conducting thorough research on publishers. Understanding their processes and publishing preferences will enable you to tailor your pitch specifically to meet their requirements.
Once your research is completed, it should become easier to narrow down your list of prospective publishers. Next up: creating your pitch! Your pitch should include a one-sentence description of your game with its unique selling point as an opening line – something publishers often hear hundreds of pitches about every week. A striking prototype and concept art may also make an impressionful presentation.
Present your game face-to-face for maximum impact and to increase its likelihood of publication. If this isn’t feasible, try setting up a meeting at a conference or trade show instead.
Publishers will have many questions and concerns when reviewing your game, and it is crucial that you respond honestly. Doing so will demonstrate that you take it seriously while providing answers quickly. Also be ready to answer any queries related to production and development processes of the game.
If you don’t know the answer to a question, express this and offer to return within one week with more details. This shows the publisher that you’re willing to work together while also showing them you won’t back down easily under pressure. It will also demonstrate your determination as opposed to giving in easily when presented with disagreement.
An essential step in publishing your game is learning how to negotiate contracts effectively. A good attorney will assist in this process and prevent you from entering into unfavorable contracts; additionally, they should understand your game so they can better determine what terms are fair for you.

What Does It Take to Get Your Game Published by What's Your Game?

What Does It Take to Get Your Game Published by What’s Your Game?

What Makes What’s Your Game a Standout Publisher?

Finding a publisher requires taking many factors into account. Some examples include their size, their track record of game release success, and contract terms and conditions. You should also assess how well your game fits the current market – if its niche doesn’t attract many gamers, then publishers might not be interested in publishing it.
Be patient when searching for a publisher. It could take up to one year for them to review and decide on publishing your game; many publishers reject submissions due to scheduling conflicts, similar projects under development, or simply not feeling it would be successful enough for publication.
When reaching out to prospective publishers, make sure that your emails are personalized specifically for the company in which they’re sent. Also, include a sell sheet that outlines what you offer so publishers can quickly understand what it is you have available for them.
Once your research has been completed, it’s time to select an ideal publisher for your game. When selecting a publisher for consideration, make sure they have experience publishing games of similar genre and platform (PC, console or mobile) in addition to being known for producing hits both at retail and online stores. Finally, find out what other designers think about each publisher before making your final choice.
Once you’ve located a publisher, don’t be intimidated to negotiate. If you believe in your product and know what you want to achieve with it, negotiations should go smoothly if you ask for more money or better terms. Just remember that publishers aim to maximize profits; don’t make unreasonable demands that could damage them financially. Persistence will surely pay off; they might just convince themselves their game deserves investment!

What Makes What's Your Game a Standout Publisher?

What Makes What’s Your Game a Standout Publisher?

How Can Negotiating a Contract Help You Score Big with What’s Your Game?

Negotiating the publishing contract for your game may be time-consuming and tedious, yet essential to its success. When negotiating, be mindful of certain considerations like advance payments and royalty rates; it is also wise to find a publisher specializing in the type of game you are developing as they will understand its market better and can increase sales potential.
As it is essential to remain realistic when considering the terms of a contract, not everything you desire may be possible in your deal. Some publishers include rights that extend into perpetuity (“in perpetuity”). Unfortunately, this can limit developers’ revenue opportunities. On the other hand, be careful not to sign an agreement that offers you less of an advance than necessary.
Be certain to negotiate a royalty rate that is equitable for both you and the publisher. Too often, publishers will agree on an unreasonable royalty rate for North American markets only and sublicense their game to other companies selling in other markets (such as Europe) later – making your “high” royalty rate seem much lower in reality.
As part of your negotiations, remember that publishers want a successful game as much as you do and are, therefore, willing to assume some risks that you are unwilling to assume yourself. When setting your goals and expectations in negotiations, be sure to communicate this so they can meet them successfully.
A good publisher knows what its target audience wants and will make your game stand out amongst the competition, thus helping build up a devoted following for your game.
Working with an established publisher will also benefit your development career, helping avoid any hiccups that might harm your credibility within the industry. Plus, creating rapport will allow for future deals to become even better deals!

How Can Negotiating a Contract Help You Score Big with What's Your Game?

How Can Negotiating a Contract Help You Score Big with What’s Your Game?

How Can Marketing Help Your Game with What’s Your Game?

If you want your game idea published, marketing it effectively is key. When pitching to publishers in person or via email, your aim should be to present your game in its best possible light and get them excited about playing it. Social media can also help promote and get reviews from previous players who may already have played it.
As part of your game pitch, it’s useful to present a sell sheet containing all the basic information about it. A sell sheet allows publishers to quickly evaluate your game and evaluate if it fits well with their company, such as its concept, development timeframe, state of prototype, and any unique features it might possess.
Prototyping is essential in convincing publishers of your project’s seriousness and providing them with a better sense of gameplay and aesthetics. Make sure the prototype is polished and professional-looking, and include a demo video, as this will increase your odds of receiving a contract.
Additionally, it’s crucial that any developer can explain their game in 45 seconds or less. This is an invaluable skill when trying to sell it to publishers, whether in an elevator ride, phone call, or trade show booth setting; be it pitching someone quickly enough is key!
Though it’s appropriate to discuss the key features of your game, avoid drawing comparisons between it and other titles in terms of feature set or popularity. Don’t compare your game to Dark Souls or Counter-Strike based on features that already exist within them or that might come later; rather, explain that something missing may take some time but, when asked by a PD person, will be added in due time.

How Can Marketing Help Your Game with What's Your Game?

How Can Marketing Help Your Game with What’s Your Game?

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