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Tom Seest

October 24, 2023

Can Online Games Use Reviews As Opportunities to Endure?

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Online Games: Leveraging Reviews to Survive?

By Tom Seest

Can Online Games Use Reviews As Opportunities to Endure?

At HowDoYouGame, we help people learn everything about games by collating information and news about games.

If you’re aspiring to break into the gaming journalism industry or just enjoy writing about games for fun, writing reviews can be an enjoyable way to share your passion for video games with others. Here’s how:
Start by selecting a game to review, playing it for seven to ten hours, and taking notes on what you like and don’t like about it.

Can Online Games Use Reviews As Opportunities to Endure?

Can Online Games Use Reviews As Opportunities to Endure?

What Benefits Could You Gain From Publishing Your Online Game?

One of the most essential steps in the game development process is getting your game published. That way, you can promote and market it to as many people as possible, which in turn leads to increased revenue for your company.
Thankfully, there are several ways to publish your game. You can self-publish on Steam (our recommended option), or collaborate with a publisher for publication. No matter which option you select, there are some essential details to be aware of.
Before beginning to collaborate with a publisher, it is wise to review their publishing terms and conditions. This will outline exactly what they require of you and what you must provide in return. Furthermore, make sure you adhere to their format when filling out your submission form.
Once you’ve sent in your submission, be sure to reach out as soon as possible to ensure they receive all of the materials necessary for reviewing your game. This will guarantee a smooth review process for both of you.
Be ready to answer any inquiries they have about your game, and make them feel welcome. Oftentimes, having a strong and mutually beneficial relationship will make it easier for a publisher to endorse your project.
When pitching your game, you should provide a concise and understandable overview. Include the core gameplay loop, what sets it apart from others, and why people should want to play it.
Finally, make sure to include details about the environment and ambiance of your game. Doing so will enable players to visualize themselves within it.
Remember, a good pitch is the first step in getting your game published. While it won’t guarantee publication, it can be an invaluable way to establish relationships with potential publishers!
Other ways to publish your game include Google Play and GOG. While these methods require payment, they give you more control over the outcome.

What Benefits Could You Gain From Publishing Your Online Game?

What Benefits Could You Gain From Publishing Your Online Game?

How Can Reviews Help You Improve Your Online Game?

Online reviews are one of the most effective customer acquisition and retention tactics available. They increase a brand’s credibility, shape consumer decision-making, and offer social proof to potential buyers. Furthermore, online reviews can serve as great sources for referrals – especially for e-commerce businesses.
However, it’s essential to remember that online reviews can also be negative. That is why responding to any review you receive demonstrates your value of customer input and interest in improving your business operations.
Even if the review isn’t complimentary, it gives you an opportunity to correct things and make things right for the next customer. This can be especially advantageous for e-commerce businesses with a high percentage of repeat purchases, as it’s an effective way to build trust and reputation within your marketplace.
If the reviewer has made a serious complaint, try to explain your efforts to resolve it and why they shouldn’t be disappointed in your service or product. Doing this can make your review more helpful and believable for those unfamiliar with your company or product.
Be sure to thank your customers for their reviews and demonstrate your gratitude. This can be done in various ways, from an email to a simple message on social media.
When asking for reviews, be sure to adhere to each site’s rules. Some sites prohibit asking for or responding to reviews, so be sure to double-check with each before asking.
Yelp does not endorse asking for reviews in exchange for discounts or other incentives, so be sure to avoid this tactic in your quest to acquire more reviews. Other sites, such as Tripadvisor and Google, are more accommodating and encourage proactively asking for feedback.
Finally, email is an ideal venue for asking for reviews – and research indicates post-transactional emails are the most successful avenue. Many email marketing software now includes post-purchase review requests, making it simpler than ever to craft an effective pitch.

How Can Reviews Help You Improve Your Online Game?

How Can Reviews Help You Improve Your Online Game?

How Can Reviews Provide Opportunities for Online Games?

Online reviews can be an incredibly powerful marketing tool. They help build your brand, engage customers, and even boost sales – but the key to using them effectively lies in getting them right and using them correctly.
First and foremost, it’s essential to respond promptly and accurately when a customer leaves feedback. A well-thought-out review response demonstrates your concern and is responsive to their requirements; this will, in turn, encourage more customers to leave reviews of your product.
It’s beneficial to thank your customers for their compliments and demonstrate that you value their opinions. Doing so can make them feel special and encourage them to become repeat buyers or even advocates for your business.
Negative reviews should be acknowledged and offered a solution. Doing this demonstrates to future users that you take criticism seriously and want to address the problem.
Avoid becoming defensive in response to negative reviews, and try to put yourself in the customer’s shoes. Avoid shifting blame or assigning blame; this comes across as immature.
When running a small business, it can be tempting to react emotionally when someone leaves negative feedback. While this may give the impression that you’re trying to save face, doing so could do more harm than good.
Instead, demonstrate empathy and provide a detailed plan for how you plan to resolve the issue. Doing so will give potential new customers insight into your customer service philosophy and brand values, helping them decide whether or not they should choose you over competitors.
Additionally, adding some marketing to your responses is a good idea to make the reviewer feel like they’re getting something extra from their experience with you. This could include behind-the-scenes improvements, new features or promotions, or personal recommendations. This is an opportunity to turn potential customers into loyal ones.

How Can Reviews Provide Opportunities for Online Games?

How Can Reviews Provide Opportunities for Online Games?

How Can You Make the Most of Reviews for Your Online Game?

Although it may be tempting to ignore reviews and focus on marketing, a positive review from an influential user is an invaluable asset for promoting your game. Not only does it drive more users to your website, but they will likely spread the news of it among their contacts as well.
Word-of-mouth marketing can significantly boost your marketing ROI – up to 54%! That’s why it’s essential to identify your target audience and collaborate with them on spreading awareness about your game.
You can search for these target users on your own or approach influencers with a large audience that are interested in games like yours. Reach out to them with an offer to review your game and receive their valuable insight.
One way to promote your game is by running paid campaigns on social media platforms that appeal to your target audience. Facebook, for instance, boasts over 2.8 billion users and is one of the world’s largest social networks.
If you have the money, you can invest in social media ads to draw more players to your game. However, keep in mind that this process takes time and requires a significant amount of work from you.
There are other methods of marketing your game without spending money. These strategies include creating a strong online presence, joining gaming blogs, and participating in social media communities.
A well-written blog can create anticipation about your game and excite potential users even before they play it. Blogging also gives you a platform to interact with fans and collect valuable feedback that could aid in refining the experience for future users.
In addition to blogging, you can leverage YouTube and other popular video channels to promote your game. Videos are an ideal way to showcase its features as well as showcase its visuals.
You can also try to secure press coverage for your game. Begin by creating a press kit that includes screenshots, logos, and promotional art, as well as an informative press release about your title. This will give you an advantage and enable you to pitch your story to journalists who specialize in similar titles.

How Can You Make the Most of Reviews for Your Online Game?

How Can You Make the Most of Reviews for Your Online Game?

Be sure to read and share our other related stories at HowDoYouGame to learn more about how to game.


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