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Tom Seest

March 3, 2024

Is Iello A Good Game Publisher?

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Uncovering the Truth About Iello Games

By Tom Seest

Is Iello A Good Game Publisher?

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Publishers often publish multiple games simultaneously and spread their resources among them, which makes it harder for any of them to gain the consumer recognition necessary for mass market success.
Rio Grande Games is an American board game publisher best known for its work publishing foreign-language German-style board games such as Dominion, Carcassonne, and Puerto Rico. Additionally, they publish their own games.

Is Iello A Good Game Publisher?

Is Iello A Good Game Publisher?

Can Iello’s 2004 Founding Lead to Successful Game Publishing?

Iello was established in 2004 as a publisher/distributor of games and toys. Their games offer stunning graphics, elegant design, and innovative gameplay; some titles they offer include King of Tokyo, Bunny Kingdom, and Kanagawa, as well as their children’s brand, LOKI, with titles such as SOS Dino and Detective Charlie.
Originally, it started out as a mail-order collectible card company before expanding its product offerings to include board and tabletop games. Today, they are well known worldwide for their excellent game publishing and customer service – their games make great additions to any library and are ideal gifts for any special event!
Established in Nancy in 2004, Iello is now one of the leading board game publishers worldwide. While initially acting only as distributors, in 2008, they started co-publishing with other studios, which eventually led them into publishing their own games – with their focus being creating irresistibly fun titles that appeal to everyone from families and non-gamers through to hardcore gamers.
Iello was originally known as Cartagogo until its rebranding in 2008 to Iello. Since then, they have published many games ranging from mini-games to card and board games with a selective editorial policy that does not permit mediocre products.
Cedric Barbe and Patrice Boulet, two Frenchmen who co-founded Iello, have earned a solid reputation for quality and innovation with their line of games featuring distinct characters and themes. Iello has collaborated with multiple game publishers like Richard Garfield and Klaus Teuber over time.
Iello announced through ICv2 that they have decided to “rethink” their distribution in the United States, meaning that their games will no longer be distributed via Iello USA, which is owned by Stephan Brissaud. Although this change is significant, the company has yet to issue any public statement concerning it or what impact this move might have on North American customers accessing new titles from Iello.

Can Iello's 2004 Founding Lead to Successful Game Publishing?

Can Iello’s 2004 Founding Lead to Successful Game Publishing?

Will France’s Iello Become a Successful Game Publisher?

Iello was established by Cedric Barbe and Patrice Boulet in 2004 to bring irresistible board games into the world. Their mission is to publish both French and American titles that make people pick them up again after just a short play, such as King of Tokyo by Richard Garfield or Bunny Kingdom from Bunny Kingdom; their latest offering is Khora – Rise of an Empire.
Established as a distributor only initially in 2008, they expanded their services by partnering with studios to publish games themselves. Since then, they have evolved into a full-service company providing production, assembly, packaging, and logistics for over one hundred titles available now – with offices both near Nancy in France and Las Vegas in Nevada.
While they offer some English games, most are published in French. As a family-owned business employing over 200 individuals, this company boasts an expansive and varied portfolio of titles that have earned it recognition as a top performer within the industry.
Codenames is one of the more acclaimed titles published by Iello and pits teams against one another to decrypt hidden words before their opponents do. Galaxy Trucker simulates driving an intergalactic obstacle course, while Iello is well known for publishing unique and quirky games such as Cold War-themed Decrypto.
An article posted to the hobby website ICv2 confirmed Iello USA’s separation from Iello itself. Stephen Brissaud, COO of Iello USA, was recently censured by GAMA (the trade organization responsible for Gen Con) over an incident where he tried to bypass security at a convention without showing his badge; GAMA recently censured Brissaud over this action which may or may not have had anything to do with their decision to part ways with Iello itself. Neither Brissaud nor GAMA commented as to whether his actions had anything to do with their decision either way;
Shipping costs can be an immense strain for tabletop publishers, and Iello no doubt felt its effects in 2021. While no official statement from Iello regarding their decision has been released publicly yet, rising shipping rates likely played a part.

Will France's Iello Become a Successful Game Publisher?

Will France’s Iello Become a Successful Game Publisher?

Can Iello’s Family Business Lead to Successful Game Publishing?

Iello was initially established as a family business in 2004 as a distributor of board games. Four years later, they expanded by entering partnerships with studios and publishing games themselves, becoming one of the leading publishing houses worldwide, with titles like King of Tokyo and its children’s game line LOKI being released successfully by this venture.
IELLO manufactures a variety of party and strategy games, such as Diamant (dice rolling game) and Biblios (quick board game). Decrypto, their latest party game release, requires players to decipher codes both sent by them and intercepted by other teams; once a team receives two white or black spots from IELLO’s servers, Decrypto ends; tiebreakers are decided by guessing each other player’s clue words.
Iello Games hasn’t stopped there; in addition to their new releases, they are expanding their existing portfolio with expansions and reprints of existing offerings, such as their award-winning deck builder The Big Book of Madness, as well as working on a reprint of Sticky Chameleons for kids card game fans!
IELLO USA recently selected Flat River Group LLC as its distributor. Since 2022, Flat River Group has been selling Iello games to mass retailers; with the new deal, they will also expand distribution to hobby stores. Furthermore, game shops and toy stores will receive tools enabling them to offer Iello games to their customers.

Can Iello's Family Business Lead to Successful Game Publishing?

Can Iello’s Family Business Lead to Successful Game Publishing?

How Does Iello Stack Up as a Game Publisher?

Established in 2004 in Nancy, France, Iello is an internationally recognized game publisher. Beginning as a distributor, they quickly expanded into working with studios to publish games of their own, including the award-winning King of Tokyo by Richard Garfield, Neuroishima Hex, Bunny Kingdom, and more. Iello also distributes titles from prestigious partners like Kosmos Verlag, Mindware, and Le Scorpion Masque.
Iello stands out as an industry leader due to its commitment to high-quality components and amazing artwork, so it comes as no surprise that its board games are top-tier. Their latest offering, Welcome to the Dungeon, boasts amazing card art as well as thick, chunky cardboard tokens; Iello offers unmatched component quality in games of this nature.
Iello publishes independent designer and studio games as well as their own, such as Rob Daviau’s Antarctica: At the Mountains of Madness. This cooperative game draws its inspiration from H.P. Lovecraft’s novel of the same name.
Iello’s mission is to deliver games that are irresistible, intriguing enough to pick up, and impossible to put down. They do this by continually innovating and improving their games – including adding new technologies and features that enhance playability and increase ways to win – while working with talented illustrators who create beautiful illustrations for them, giving their games uniqueness and captivatingness that’s sure to be a hit at any family gathering or party!

How Does Iello Stack Up as a Game Publisher?

How Does Iello Stack Up as a Game Publisher?

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