Home $ Game Development $ How Can You Use Mailing Lists to Increase Signups for Your Online Game?

Tom Seest

July 9, 2024

How Can You Use Mailing Lists to Increase Signups for Your Online Game?

Game Development


Grow Your Online Game with Mailing Lists!

By Tom Seest

How Can You Use Mailing Lists to Increase Signups for Your Online Game?

At HowDoYouGame, we help people learn everything about games by collating information and news about games.

If you’re trying to increase your game’s sales, offering a signup for your mailing list is an effective strategy. Unfortunately, getting this list started can be challenging.
Collecting emails is the simplest way to do it. These forms should be placed in pages where potential customers frequently visit, such as your homepage and product pages.

How Can You Use Mailing Lists to Increase Signups for Your Online Game?

How Can You Use Mailing Lists to Increase Signups for Your Online Game?

What Free Gift Could You Offer to Encourage Signups For Your Online Game’s Mailing List?

If you’re trying to build a mailing list of new players or subscribers, offering free gifts can be an effective way to draw them in. Make sure the offer is enticing and unique so those who receive it feel compelled to purchase from you again in the future.
Begin by selecting a product that is appropriate for your brand. This could be either one specific item, or several products customers can select from when they reach your spend goal. Make sure the item chosen offers great value to the customer, encouraging them to spend more than the minimum required in order to qualify for the promotion.
Next, set a spending goal that is at least 10% higher than your average order value. Doing this will encourage customers to purchase more than they normally would, increasing both your average order value and overall profitability.
Finally, ensure you have enough inventory for your free gift. Otherwise, customers who have taken advantage of a free gift may return to your store and purchase other items, negating the impact of the free gift itself.
The right point-of-sale system can guide you throughout the entirety of running your free gift with purchase campaign. It should offer a consistent experience across all points of sale, with features like progress bars or pop-ups to remind customers how much more they have left to spend.
Monitoring the success of your free gift campaigns should also enable you to assess their effectiveness. This allows for accurate analysis and can assist in determining if this type of promotion works, so that adjustments can be made for improved outcomes.
If you’re searching for an easy way to implement free gifts with purchase into your Shopify store, PickyStory provides a no-code plugin that enables customers to choose from various items when making a purchase. With customizable product lists and banners showing the spend amount needed to reach the free gift amount needed, as well as email notifications when customers reach their spending goal, PickyStory provides all the tools necessary for success.

What Free Gift Could You Offer to Encourage Signups For Your Online Game's Mailing List?

What Free Gift Could You Offer to Encourage Signups For Your Online Game’s Mailing List?

What Discounts Can You Offer to Attract Signups for Your Online Game?

Discounting or rebates are one of the best ways to entice players back on board. They are also excellent sources of free advertising and loyalty-building strategies that keep customers coming back for more. The challenge lies in figuring out how best to leverage your discounting efforts; fortunately, there are multiple approaches. Start by identifying which customer segment you want to target and then plan how best to reach them.

What Discounts Can You Offer to Attract Signups for Your Online Game?

What Discounts Can You Offer to Attract Signups for Your Online Game?

How Can a Free Trial Help You Reach More Players?

Free trials are an ideal way to build a base of potential customers who can test out your product and decide if it meets their needs. Furthermore, they showcase the value of your offering, helping persuade potential buyers to make a purchase.
When offering a free trial, two common models are opt-out (where payment method is required) or opt-in (no credit card required). Each has its advantages and drawbacks; thus, conducting extensive customer research to decide which option is best is an essential step.
An opt-in model is not only the most successful way to attract more customers, but it’s also the most intuitive and straightforward for potential users to comprehend. Furthermore, companies can benefit from offering this type of option since users don’t need to give out their credit card information.
However, it’s essential to remember that not all users will convert from their free trial into paid customers. Some won’t buy due to unsatisfaction with the experience or because the features don’t meet their needs.
Therefore, it’s essential to offer a free trial period long enough for your target users to become acquainted with your product and experience an “Aha moment,” which usually occurs over several days or even weeks.
It is essential that users have an effortless and intuitive experience when signing up, testing features, and onboarding. Some companies have reported that adding a personalized welcome screen with a checklist within the first two minutes of their trial can increase activation rates by up to 10%.
Another key indicator of the success of a free trial is the Free Trial to Paid Conversion Rate, which is calculated by dividing the number of people who converted from their free trial into those who paid for your product after the period had ended. While this can provide insight into your free trial strategy, it doesn’t guarantee success with other product marketing or onboarding tactics as well.

How Can a Free Trial Help You Reach More Players?

How Can a Free Trial Help You Reach More Players?

What Benefits Can Players Expect From the Monthly Newsletter?

If you’re a game developer or online game publisher, offering existing players the chance to subscribe to a monthly newsletter can be an efficient way to communicate with your audience and ensure they receive content they enjoy and value.
Create a signup form on your website or social media channels and use an email marketing platform like Constant Contact to send out newsletters. OptinMonster can even automate the process of adding subscribers to your mailing list.
A newsletter is an integral component of your marketing strategy, so it’s essential to create a plan for its development each month. This should include creating a content list which will guide you in selecting stories to cover in each issue.
Your newsletter should provide your readers with useful and pertinent information that they can apply to their lives. This could include tips on how to make better use of your products or solutions to problems they are facing. It could also contain updates on new product releases, promotions or special offers such as sale codes or discounts.
Another way to keep readers engaged in your newsletter is by encouraging them to give their opinion about its contents. For instance, include a link to a two-question survey where readers can rate their experience with receiving the newsletter.
Ideally, this feedback can be utilized to refine upcoming newsletters and other online marketing efforts. It also assists in understanding your audience’s needs and determining which topics they are most eager to explore further.
Building trust with your audience is also an excellent way to foster loyalty. If they know they can trust you for high-quality content and valuable discounts, they may be more inclined to stay with you in the long run.
When crafting your newsletter, it is essential that it complements your overall digital/email marketing strategy. Your objectives should be quantifiable and linked back to a business objective; these could range from increasing open rates and click-through rates to driving more sales.

What Benefits Can Players Expect From the Monthly Newsletter?

What Benefits Can Players Expect From the Monthly Newsletter?

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