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Tom Seest

January 25, 2024

How Can You Create Fan Pages For Online Games On Social Platforms?

Gaming and Culture | 0 comments


Engage Fans with Online Game Pages on Social Platforms

By Tom Seest

How Can You Create Fan Pages for Online Games on Social Platforms?

At HowDoYouGame, we help people learn everything about games by collating information and news about games.

Social media platforms are becoming increasingly effective marketing tools for online games, with the key to creating fan pages that captivate your audience and turn them into loyal customers.
First and foremost, remember that each social network has a distinct purpose and set of rules. Posting identical content across different networks could lead to conflicts or irritation with your followers. Therefore, be mindful when posting on different networks that each has its own set of guidelines.

How Can You Create Fan Pages for Online Games on Social Platforms?

How Can You Create Fan Pages for Online Games on Social Platforms?

How to Leverage Steam Community to Build an Online Gaming Fanbase?

Game developers or fans of their work should create fan pages on social platforms to get noticed. You can use these platforms to share content about your game with fans, receive feedback, and offer insight into your development process.
Steam Community is one of the most popular social media platforms for gamers, featuring game-specific ‘hubs’ where people can share screenshots, videos, walkthroughs, and more. Furthermore, it serves as a place where gamers can discuss their favorite titles and get answers to their queries.
If you want to reach users who are already interested in your game, the ideal time to begin building a Steam community is at least three months before launch. Additionally, you can create early access keys that you can distribute to those who have expressed an interest.
Invite users to follow your page and share news, updates, and more with them. Moreover, you could give away early access keys through competitions or giveaways as an incentive for people to follow you on your page.
Another effective way to entice people to join your community is by sharing a trailer of your game so users can view it before purchasing the title. Most people won’t watch more than 10 seconds of video, so make sure the trailer looks appealing with quality shots and an engaging storyline.
When sharing your video, consider including a small capsule image that will be featured on the game page and throughout the Steam app. This image often serves as the background for players’ Steam profiles, so be sure to include multiple pictures that showcase both artwork and gameplay from your game.
Additionally, players can add Point Shop Items to customize their Steam Profile with stickers, avatars, and backgrounds. Furthermore, you can incorporate Steam Cloud features into your game so that players can save and resume their progress from any location.
If your game is in early access, you can leverage your Steam community as a beta tester and bug-finder. Many titles use this platform to gather feedback before they release their final product. Furthermore, you can use your community to promote events or showcase new game features like live streams.

How to Leverage Steam Community to Build an Online Gaming Fanbase?

How to Leverage Steam Community to Build an Online Gaming Fanbase?

How Can Facebook Help You Create an Online Game Fan Page?

Facebook is an ideal platform to showcase your game and grow a fan base. The social networking site boasts 2.93 billion monthly active users, as well as more than 3.2 billion gamers online (Source: Statista). Besides being one of the most popular platforms overall, it also houses an enthusiastic gaming community eager to share content, follow updates, and participate in tournaments.
To begin creating a page on Facebook, begin by clicking “Create New Page.” From there, you can select a name and category for your page as well as upload both a profile photo and a cover photo. After this is done, you can begin posting to your page and reviewing its appearance.
Another way to make your Facebook page stand out is by adding gamification elements. Utilizing the Facebook badge system, you can reward fans for engaging positively with the page. Like earning scouting badges for first aid skills or community service, these are fun and interactive ways to keep fans engaged with your page.
For something a bit more competitive, why not run a photo showdown or contest with prizes? Not only is this an effective way to promote your fan page, but it’s also easy enough for followers to sign up and join in the fun.
Hosting a contest on your Facebook page allows friends to vote for their favorite photos, increasing the number of entries and motivating fans to take part again. As an added bonus, you can feature contest winners in an update on your page, further spreading awareness and increasing viral reach.
Facebook can also be used to promote your page by letting fans tag their photos in posts and leave comments. To do this on a business page, however, you’ll need to add an exclusive link that allows followers to see all updates made by the page.
You can also post free offers on your fan page to draw attention and keep it top of mind for fans. These could range from free downloads of live tracks or high-resolution images to product samples. These all serve to build interest in your brand, keep fans engaged on the page, and ultimately drive sales down the line.

How Can Facebook Help You Create an Online Game Fan Page?

How Can Facebook Help You Create an Online Game Fan Page?

How to Leverage Twitter for Your Online Game’s Fan Page?

Twitter is a microblogging platform ideal for sharing quick gaming updates. It also serves as an online community where gamers can connect and discuss games. Independent developers or major game publishers alike will find value in using Twitter as a way to engage their followers and increase engagement levels.
As of 2021, there were 2.4 billion tweets related to video games on Twitter (source: Statista). This makes the platform an ideal medium for sharing game news and breaking details with gamers worldwide.
Twitter should remain concise and to the point, with a maximum word count of 280 characters. Your tweets should focus on what you want to highlight and encourage engagement. Adding photos to your tweets can add visual interest and increase click-through rates.
Consider using a Twitter poll to solicit feedback from your followers. This could be used for seeking predictions on upcoming events or getting their opinion on your social media content strategy.
Another way to engage your followers on Twitter is by posting gifs or videos. These can be eye-catching and don’t need to be auto-cropped like images do. Furthermore, you could post multiple gifs or videos within one tweet for extra details.
Furthermore, be mindful of the size limits for videos and gifs on Twitter. Videos must not exceed 2 minutes and 20 seconds in length, while gifs cannot exceed two minutes in duration.
Twitter only allows for four images per tweet, meaning that you can display three vertical and one horizontal image. However, this limitation could be an issue if you need to display a lot of details or an image that is very tall.
Alternatively, you can make your Twitter profile more user-friendly by including links to other platforms like your website or store page. Doing this will enable fans and followers to quickly locate you on Twitter and return them back to the relevant platform.

How to Leverage Twitter for Your Online Game's Fan Page?

How to Leverage Twitter for Your Online Game’s Fan Page?

How Can YouTube Help You Create Engaging Fan Pages for Online Games?

YouTube is one of the most influential and effective social media platforms for video game marketing. With millions of users and an impressive SEO engine, it provides an ideal platform to share gaming content with a broad range of gamers.
Establishing an online gaming channel on YouTube is a relatively straightforward process. All that’s necessary to get started is signing up for a Google account, which will grant access to various features such as commenting, monetizing, and more from any device.
You can opt to become a YouTube Partner, which will allow you to make money through advertising and subscriptions on your gaming channel. This is an effective way of monetizing your channel while driving traffic to your website.
The most essential aspect of any YouTube game marketing strategy is making sure your videos appear prominently in search results. To do this, incorporate keywords into the title, description, and video tags of your videos.
Establish a video schedule and commit to it. Doing so will make producing high-quality content on a regular basis much simpler.
Another great idea for a gaming channel is to specialize in one niche or genre of games. This could range from casual to competitive or even combine both.
When selecting your niche, it’s best to focus on topics you are knowledgeable and passionate about. This can be an enjoyable way to create content and also give yourself some credibility with your audience.
To begin, research what terms and topics are currently being searched for in your niche. Doing this will give you insight into what competitors are doing and how you can improve upon it.
Keyword research tools can also be utilized to discover which phrases and terms are frequently searched on Google. These can then be utilized as the keywords for your gaming videos.
YouTube provides a range of gaming videos, such as reviews and walkthroughs. These can be beneficial to both new players and experienced gamers alike, providing valuable information that keeps viewers engaged. Ultimately, the main objective should be to make your video enjoyable, captivating, and educational.

How Can YouTube Help You Create Engaging Fan Pages for Online Games?

How Can YouTube Help You Create Engaging Fan Pages for Online Games?

Be sure to read and share our other related stories at HowDoYouGame to learn more about how to game.


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